The cost of a potato chips factory cannot be calculated accurately from the production-line price alone.
A realistic investment model should include four categories:
Production equipment + Factory infrastructure + Project implementation + Working capital
Step 1: Calculate Production Volume
Assume:
Finished capacity = 500 kg/h
Operating hours = 16 h/day
Operating days = 300 days/year
Annual theoretical output:
500 × 16 × 300 = 2,400,000 kg/year
This is theoretical capacity.
A more conservative model should apply an operating efficiency factor.
If effective utilization is 85%:
2,400,000 × 85% = 2,040,000 kg/year
That figure is more useful for financial modelling.
Step 2: Calculate Raw Potato Requirement
Use:
Raw potato required = Finished product ÷ Overall yield
At 25% yield:
2,040,000 ÷ 0.25
= 8,160,000 kg potatoes/year
At 22% yield:
= 9,272,727 kg/year
This illustrates why potato yield has a major financial impact.
Step 3: Estimate CAPEX
CAPEX should include:
Production equipment
* washing;
* peeling;
* slicing;
* blanching;
* fryer;
* oil filtration;
* seasoning;
* packaging.
Factory infrastructure
* building;
* flooring;
* drainage;
* power distribution;
* gas installation;
* compressed air;
* nitrogen;
* ventilation;
* warehouse.
Project costs
* freight;
* customs;
* installation;
* commissioning;
* technician travel;
* training;
* spare parts.
Working capital
* potatoes;
* cooking oil;
* seasoning;
* film;
* cartons;
* salaries;
* receivables.
A serious financial model should not classify working capital as an optional expense.
Step 4: Calculate OPEX
A simplified production cost formula is:
Cost/kg = Potatoes + Oil + Energy + Packaging + Labor + Seasoning + Maintenance + Overhead
Example:
If raw potatoes cost P per kg and yield is Y:
Potato cost per kg finished chips = P ÷ Y
At a potato cost of $0.30/kg and 25% yield:
$0.30 ÷ 0.25 = $1.20/kg finished chips
This immediately shows how raw potato price and yield affect profitability.
Step 5: Calculate Gross Margin
If:
Selling price = S
Production cost = C
Then:
Gross margin/kg = S − C
Annual gross margin:
Annual output × Gross margin/kg
However, gross margin is not net profit.
Administrative cost, financing, depreciation, tax, sales commission and distribution must still be considered.
Step 6: Calculate Payback
A simplified formula is:
Payback period = Total initial investment ÷ Annual project cash contribution
Do not calculate payback using equipment price only.
Variables That Matter Most
The most sensitive inputs are usually:
Buyers should run at least three scenarios:
Conservative / Base / Optimistic
That is far more useful than relying on one ROI number provided by a machinery supplier.
