Three kinds of forward consciousness to guarantee the long-term development of food machinery enterprises
People have eaten for food. Since ancient times, food has become an important necessity in people's lives and has always driven the development of the entire food industry. As an important guarantee for the development of the food industry, food machinery plays a leading role in the food industry with its professionalism. With the development of China's economy and society, the lives of the masses are getting better and better, and the requirements for food are getting higher and higher. Therefore, the development of food machinery has broad prospects and great potential. As a food machinery manufacturing industry, how to seize this rare opportunity and make great achievements? Relevant experts believe that enterprises should have three kinds of forward thinking.
First, research and advance awareness
At present, people's living standards are getting higher and higher, and the demand is getting more and more vigorous. Food machinery manufacturers must go deep into the general public and change "what the market needs, what do I develop and produce" for "what do I develop and produce, what is popular in the market", let The development of its own food machinery has always led the market, "developing a generation, eliminating a generation, continuously developing, and constantly eliminating." As the market becomes more segmented, the focus of future food machinery development will tend to be fast, efficient, convenient, and low-cost. In particular, the demand for small-scale food machinery will increase, which requires the majority of enterprises to go out and research. The wind.
Second, brand awareness
Brand is the soul of a company. At present, there are many kinds of mechanical products, but there are few good brands. Why? Some companies do not pay attention to the brand, only research and development, but the products with good results have affected the market share because they do not have a good brand. A company that manages its own brand must have reliable product quality, excellent after-sales service and image marketing promotion. All three are indispensable. In fact, we have lost many market opportunities at the moment. Introduced by a friend, a small food machine is very convenient to use and the quality is quite good. Introducing other friends to use the response is very good. But everyone also said that this product has never been heard before, and it is not seen in most parts of the province. It can be seen that this small food machinery market is very broad, but due to the low popularity, the production volume is not going up. If the company invests a lot in brand management, the results may be different. Brand awareness is a business philosophy. The advanced brand awareness makes the company always in the forefront of the market in the competition; while the lag of consciousness is abandoned, all lose.
The third is the user's forward consciousness
Regardless of the product, its ultimate consumer object is the majority of users, and the user decides the market. In foreign countries, some milk producers have established user consumption profiles, which produce products of different compositions according to the health status and physical needs of each user. Despite the trouble, the "everything for the user" consciousness eventually won the user for the company. China has a large land and a large population, and its living standards are different. The customs and habits of different places are different. The needs of users everywhere are different. Therefore, as a food machinery manufacturer, it is necessary to establish a user's advanced awareness, that is, according to the living standards, population, eating habits, raw material resources, etc., to develop and produce products that satisfy customers.
According to reports, foreign merchants are paying great attention to the advancement of users when they open up the Chinese market. This is also an important "magic weapon" for them to quickly occupy the Chinese market and gain the trust of Chinese users. Therefore, domestic enterprises must focus on users, do well and deepen our food machinery development research to meet the growing needs of users. The direct business activities of enterprises will be extended to the international market, and the awareness of users in the international market will be more intense, and enterprises should not wait and see.
Leave a Message :::