People take food as the sky. Since ancient times, food has been an important necessity in people's lives, and has been driving the development of the entire food industry. As an important guarantee for the development of the food industry, food machinery plays a leading role in the food industry with its specialty. With the development of China's economy and society, the lives of the general public are getting better and better, and the requirements for food are getting higher and higher. Therefore, the development of food machinery has broad prospects and huge potential. As a food machinery manufacturing industry, how can we seize this rare opportunity and make great progress? Relevant experts believe that enterprises should possess three types of forward consciousness.
The first is to investigate ahead consciousness
At present, people's living standards are getting higher and higher, and demand is getting stronger and stronger. Food machinery manufacturers need to penetrate into the general public and change "what the market needs, what I develop and produce" and "what I develop and produce, what the market is popular" Our own food machinery development has always led the market, "Develop one generation, eliminate one generation, continue to develop, and continue to eliminate." As the market becomes more segmented, the focus of the development of food machinery in the future will tend to be fast, efficient, convenient, and low power consumption, especially the demand for small food machinery will be increasing, which requires the majority of enterprises to go out and investigate Wind.
Second, the brand's forward consciousness
Brand is the soul of a business. At present, there are a lot of mechanical products, but there are few good brands. Why? Some companies do not pay attention to brands and only research and develop, but the products that are very good have not affected the increase of market share because there is no good brand. For an enterprise to run its brand well, it must have reliable product quality, excellent after-sales service, and marketing promotion to establish an image. In fact, we are missing many market opportunities right now. A friend introduced a small food machine, which is very convenient to use and of good quality. Introducing other friends to use the response is very good. But everyone also said that they have never heard of this product before, and they have not been seen in most areas of the province. It can be seen that the market for such small food machinery is very wide, but due to its low popularity, the production volume has not risen. If this company invests more in brand management, the results may be different. Brand consciousness is a business philosophy. Advanced brand consciousness keeps the company at the forefront of the market in the competition; while lagging consciousness, it renounces all its achievements and loses all. Therefore, such as Guangzhou Spark, Jiangsu Qunjie, Beijing Parker Dragon.
Third is the user's forward consciousness
Regardless of the product, its ultimate consumer is the vast number of users, who decide the market. In foreign countries, some milk production enterprises have established consumer consumption files, that is, to produce products with different ingredients according to the health status and physical needs of each user. In spite of the trouble, the consciousness of "everything for the user" finally wins users for the enterprise. China has a vast land, a large population, and different living standards in different places. The customs and habits of different places are different, and the needs of users are different. Therefore, as a food machinery manufacturer, it is necessary to establish a user's advanced consciousness, that is, to develop and produce products that are satisfactory to users according to the living standards, population, dietary habits, and raw material resources of each place.
According to reports, foreign customers attach great importance to the user's forward-looking awareness when exploring the Chinese market. This is also an important "magic weapon" for them to quickly occupy the Chinese market and gain the trust of Chinese users. Therefore, domestic enterprises must focus on users, do a good job in and deepen our food machinery development and research to meet the growing needs of customers. The direct business activities of the enterprise will be expanded to the international market, and the user's forward consciousness in the international market will be stronger, and the enterprise should not take it lightly.
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